How to Master the Art of Instagram Collaboration

How to collaborate with brands on Instagram. Find the right brands to work with. Pros and cons of brand work. Your Instagram collaboration questions answered.

Are you an Influencer on Instagram? Or do you have your sights set on becoming an Influencer? Then this post is for you. We are going to show you how to engage and negotiate with brands to put your influence to work. Even if you aren’t there yet these insider tips will help guide you on your journey. Our insights will empower you to negotiate with confidence and succeed at the art of Instagram collaboration.

Master the Art of Instagram Collaboration pin

Instagram collaboration is how you turn your IG passion from a hobby into a job–even a career. It’s when all your hard work can really pay off, literally. Jodie and I put in thousands of unpaid hours before we began working with brands. We enjoyed the many intrinsic rewards up until then. We honed our skills, such as our decorating and photography, and we built relationships. The journey to creating something that brands regard as valuable was a labor of love, full of hard work but also joy.

However, time is a valuable commodity. If you put thousands of hours into anything you should be able to turn it into something that provides an income. For Jodie and me, and most people, our time needs to contribute to our family’s bottom line. Time spent on Instagram is time you could spend at another job.

Time to Take Your Instagram to the Next Level

We’ve written many blog posts about all aspects of Instagram, Instagram Help is Here, A Round-Up Just For You and covered the basics like etiquette, Instagram Etiquette and how to create a successful account Instagram Success Checklist | Are You Making the Most of IG? We’ve talked plenty about how to grow your account, How I Grew Over 100K Instagram followers, how to increase engagement, How to Create Instagram Posts that Go Viral. and how to create your own brand. We have over 45 Instagram related posts that address a full range of topics. In this post we are focusing on turning your Instagram into a business. Specifically, we are talking about working with brands as an Influencer.

What is an “Influencer”?

Stated simply, an Influencer is someone with influence, someone with the power to influence many. In this case, we are talking social media power. Brands value an Instagram account because of the market reach. An account’s reach is determined by how many people follow, but even more importantly, how many people actively engage, i.e. liking, commenting, and sharing on a regular basis. Engagement is even more valuable with the new algorithm than the actual size of your following.

Brands want to see an active, growing audience. This is something that cannot be faked or bought and represents real market reach.

If you are reading this post you are somewhere along your path.

  • Maybe you are contemplating starting an IG account and wondering what it’s all about.
  • Maybe you’ve begun and are wondering if it’s all worth your while.
  • More likely, you are in the midst of developing your brand and wondering what the next steps look like.
  • And some of you are in the trenches trying to negotiate and looking for answers.

The good news is this post is for all of you. The bad news is that we can only provide guidelines. A lot will be left up to you. While we have a plenty of combined experience and lots to tell you there is no set formula, and very few hard and fast rules. These are topics and questions that are tough to answer and tough to navigate.

All that being said we will teach you the pitfalls to avoid and give you a solid plan so you feel more confident every step of the way.

How Large Do I Need to be Before Working with Brands?

You don’t have to have huge numbers to begin working with brands. An interesting and positive change brought on by the new Instagram algorithm is that it has done some “leveling of the playing field.” It used to be that small accounts couldn’t possibly compete with the large ones. For example, in the past you would never see a small feed listed on the Explore page. However, the new algorithm rewards percentages of engagement, allowing small to compete with large.

This explains why on the explore page and top nine listing for hashtags you’ll see photos with 3,000 likes and another for 400 likes side by side listed as “top posts.” They are top percentage-wise not actual numbers. This shows how much Instagram is valuing and rewarding engagement.

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Instagram Collaboration Tips and Tools

So, When Can I Start Collaborating with Brands?

Basically, it’s up to you, but it’s a very good idea to have the following in place:

  • Over 1,000 followers (this is a guideline only but shows you’ve started to build)
  • Have a consistent track record over time, minimally three months.  Before that you really need to focus on creating and building your feed. Collaborating too early will distract you from creating something of value.
  • Small businesses start approaching you (a good sign)
  • Your photos are winning recognition
  • You appear on “top posts”

So, obviously, this will look different for everyone. Every account grows at a different pace. And every account is as unique as the individual who creates it. If you start your journey as a talented photographer your skill set alone gives you a huge edge. However, if you are just starting to take photographs you will have a longer learning/growth curve. When you come to IG as a professional decorator or stylist you have a huge edge over those who don’t, and so on.

Being totally committed, working hard, and spending plenty of time posting purposefully and interacting authentically will grow your feed faster than someone who spends less time and effort.

If you want to collaborate with fashion brands, there are specific tips and advice you should follow.

Personal History of Collaboration

Jodie and I started collaborating for small product at around 20K which was late. We didn’t start as professional photographers, so it took a while for us to improve in this area. But we were really focused on building something of value, and creating authentic relationships, all which has served us well.

Can I Approach a Brand for an Instagram Collaboration?

Yes, absolutely. This was Jodie’s and my biggest missed opportunity. We simply didn’t realize that we didn’t have to wait for brands to find us and seek us out. We could go to them.

It’s a lesson in life: Being proactive is almost always a good idea.

If you find a company who is a great fit for you approach them. Tell them all about how you see a great fit. Tell them genuinely what you love and how you can work for them. But you need to be ready for rejection. Even if they aren’t ready to collaborate now, they may put you are their radar and look for future collaborations. Honestly, some of our best collaborations we initiated ourselves because we knew we authentically loved them and their products.

Instagram Collaboration Message

Wondering the best way to contact a company? You can contact via DM, but we have found a more powerful way to connect is to email the Public Relations Manager.

How do we find this person? It’s easier than you think. Simply google the company name plus “press release.” At the bottom of the most recent press release you’ll find the name of the PR Manager and their email.

Another way to attempt your first step at communication is to simply tap on the email tab from their profile page on Instagram and type out a short email letter of introduction. This may only give you a computerized response but it may provide you the appropriate email address for collaboration inquiries to set you off in the right direction.

What Do Early Collaborations Look Like?

Most early collaborations are with small companies with little to no marketing budgets. This makes sense. Why would a company choose someone with small influence? Because the price tag matches. That’s okay. This is how you gain experience. These early collaborations are extremely important.  t’s about so much more than the small product received. This is how you show the world (and every future collaborator) how you photograph, style, feature, and authentically present a product.  his is your highly visible, active portfolio for all prospective clients to view.

Characteristics of early Instagram collaboration:

  • usually for product only
  • usually with small, growing companies
  • simple collaboration requirements, i.e. receive a product in exchange for a feature story and post
  • no written contract
  • intimate and personal
  • groundwork for future collabs with same company
  • showcasing your skills/integrity for other companies

Instagram Collaboration with dream brands

Working for product: Pros & Cons


  • can be wonderful “free” items that you enjoy
  • maybe you receive items that you would never spend your own money on but feel so luxurious to own
  • products can be useful and enhance your living
  • can provide content for your feed, i.e. decor account has new decor to feature, fashion account has new fashion to feature, etc.
  • building relationships with the company for potential future paying collabs
  • demonstrating skills
  • creating a track record


  • products may be items you don’t need
  • they may be items you don’t want
  • products can pile up
  • you have to pay taxes on everything you receive, so it’s not “free”
  • companies think they can pay you in product, so the product which you have to pay taxes on and which you may not even need or want is given to you INSTEAD of payment

As you begin collaborating, working for product is a great place to start. It is an important part of your training ground. Plus, it’s fun and it can be a win-win if well chosen and well done. As you develop as an Influencer, you will eventually want to grow away from being compensated by free product. Imagine having a career in any field and trying to pay the bills with candles, signs and socks.

Rules of Thumb for Instagram Collaboration

These are good rules of thumb no matter the size or complexity of the Instagram collaboration.

  • Understand all requirements before you agree.
  • Get it in writing so there is no misunderstanding. Also helps prevent changes in requests midstream. It helps to create an Instagram collaboration template so you can use this for all your brand collaborations.
  • Once you begin a collaboration (receive product) you are in a precarious place if a list of requirements arrives that you didn’t expect.
  • Two things could happen: you end up doing a lot more work than you anticipated or if you refuse, you could end up ruining any potential future collaborations with this company.
  • You want to do a good job and make sure the company is happy. You can’t make them happy unless you fully understand all expectations.
  • Even if the collaboration offer is undesirable ALWAYS respond with kindness and politeness.
  • Always be professional. This means communicate in a timely fashion, and follow through on all agreements.

Personal Note: We’ve learned the hard way. We’ve agreed to collaborations that seemed straight forward but because nothing was in writing later learned that we were on different pages. Spell it out clearly so you avoid problems.

How Do You Decide Who to Collaborate With?

Remember this: Every post has the power to help or hurt your feed.

Your authenticity/integrity/trust is on the line with every Instagram collaboration. You need to manage your collaborations very carefully and listen to your gut. It can be tempting to accept a lucrative contract, but what if you lose your followers’ trust in the process. That’s a huge price to pay.

Win at Instagram Collaboration

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Factors that Influence Your Instagram Collaboration Decisions?

  • Does the company/product fall in line with your particular niche, within your style and complement your aesthetic? Don’t underestimate the importance of this point. If it is in line then you will have a win/win for you, your followers and the company. If not, it can come across as pure advertisement, you can lose followers, and it can fail for the company as well.
  • What is your “cost”? Evaluate how much work will go into the collaboration. Time is money. Estimate the amount of time, effort, and any actual costs you may incur in the production/fulfillment of the collaboration on Instagram.
  • Weigh the actual benefits:  product, monetary compensation, exposure. While exposure is sometimes worthwhile, exposure does not pay the bills.
  • Weigh potential future benefits. Sometimes an early Instagram collaboration can build a bridge to an ongoing lucrative relationship. So the benefits include potential for future work. This is obviously harder to determine because it’s based on unknowns and hope. Nonetheless, if you find a company that is your “dream company” and the perfect fit for you, you might be willing to be generous in order to create a relationship and good will toward each other. Sometimes with big companies you might want to agree to collaborate just to get on their radar.
  • Consider your current situation with regard to time. This will change week to week and month to month. Don’t overextend yourself and pay the price in quality of fulfillment or stress level.

How Much Should I Charge for an Instagram Collaboration?

This is always the elephant in the room, so here we go. This is also when people get frustrated because they want a cut and dried answer, and there is none. In the end you have to decide what you are willing to work for. This is going to depend on the amount of time you have available to do the job, how many jobs are coming in, what it’s worth to you, etc. etc. And every week your situation will be different. Jodie and I evaluate every element for each potential collaboration separately and uniquely. All that being said, there are guidelines to help.

How much is a post on your feed worth?

There is a general rule of thumb that a post on Instagram is worth roughly $5-$10 for every 1000 followers. So, for example, a feed of 100,000 should command between $500-$1000/per post. Now if you’re negotiating with a company who says they don’t have a marketing budget available at this time and they would like to give you some pillows instead of paying you obviously this is way below what you should be valued at. It will be completely up to you to decide if it’s worthwhile.

Instagram Collaboration Apps

Additionally, there are some helpful apps that you can download if you are interested in Instagram collaborations.

Social Bluebook is an online site where you can create a free account. It will calculate at any given time the estimated value for a post on your feed. Jodie and I use it to help give us confidence in our negotiations and credibility as well. You can take the estimate of your posting value and email it directly to companies you are negotiating with.

Should I Ever Collaborate for Free?

It’s up to you, but we say yes. There are definitely situations when you might consider working for free. Here are some reasons:

  • build a bridge with a “dream brand”
  • pay it forward, pro bono work for charities you support or good will causes
  • exposure with a high-profile brand/company, i.e. a magazine

Winning IG Collaboration Techniques


Negotiating is an art and a skill. It’s about compromise. Ask yourself, how much do you want to work with this company? If you really want to work with them then you may be willing to compromise. If you aren’t really feeling it then hold steady and/or politely decline. We’ve walked away from plenty of negotiations, and you will too.

Bend when you want to bend. Know yourself and your brand, understand what comes at too great of a cost, and you won’t struggle as much. Your time and efforts are limited so choose carefully. Hopefully you walk away from the ones that aren’t a great fit, and figure out a way to collaborate when it feels right.

Winning Strategies for Negotiating Instagram Collaboration

  • Don’t be the first to throw out numbers.
  • Ask for their budget.
  • Offer two to three options, with the final option being the most value.
  • Keep emotions in check.
  • Listen and always be positive and respectful.
  • If they can’t meet your price don’t automatically think you have no bargaining power. Take one or more deliverables off the table to reach a compromise.
  • Be willing to walk away.

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Sell Your Photos/Photography/Styling Skills

We want to address the other commodity of potential value: Your Photos

If you have honed your skills for decorating, styling, and photography then you can sell these skills to companies separately from your marketing reach on your feed. We have talked about this before, but your Instagram feed is also your portfolio. Companies need professional pictures of their products and often turn to influencers for more than marketing power.

You can be hired to style and photograph for companies. These photos alone can command a good price, depending on the company and your skill level. Some famous photographers command $10,000 a photo. Jodie and I are no where in that realm, but we have received $100/per photo, 10 shots for $1,000, and it felt like a nice day’s work. We often sell one photo for $250.

This is something to keep in mind and can motivate you to really focus on your personal development as a photographer. Take that photography class, buy that digital camera, and set your sights higher.

Winning strategies for Instagram Collaboration

Instagram Collaboration on Stories

Wondering where your Instagram Stories fall in all of this? Good. You should be. Stories are increasing in influence and therefore value with every passing day. In fact, it is the wave of the next chapter on Instagram. This is such a big and exciting topic that the link to our blog post above is focused entirely on stories, how to use them to build your reach, increase your engagement, and how to parlay their value with brands.

Final Thoughts on Instagram Collaboration

We always say, each Instagram collaboration is its unique animal. As you travel this path, you will gain insights and learn from your mistakes. You’ll determine your own priorities and perimeters (which will be constantly evolving, by the way). Maybe you love the small companies. Jodie and I sure do. Working with bigger companies does not always spell a pay check. Sometimes the biggest companies are so big they get all the free advertising they need and will never pay influencers. We’ve found mid-size companies who need our exposure and have marketing budgets to be a sweet spot.

Once you have a feed of influence on Instagram collaboration opportunities will become a common occurrence. It is also time consuming. In the end, collaboration on Instagram is a sea of opportunity, but it can be challenging to navigate. These are rough and unpredicatble waters. Who you agree to work with and what you agree to work for is entirely up to you. How you choose to proceed will be as unique as you are. Be true to yourself, be kind in your negotiations, and trust your gut. That’s our best advice.

jodie & julie
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How to Master the Art of Instagram Collaboration
Article Name
How to Master the Art of Instagram Collaboration
Turn your Instagram hobby into a career. Learn what you're worth, how to negotiate with brands, and the fine art of Instagram Collaboration.
Publisher Name
The Design Twins
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  1. Tomila says:

    Love your blog posts, you give me confidence that this might be possible for me, thanks to both of you!

    • jjdesigntwins says:

      Aw, Tomila! That warms my heart! So happy to hear this. You, My Dear, are so full of passion and talent that whatever you choose to focus on, I know you will succeed at. To be able to encourage you along your journey brings us no end of gratitude! Many blessings always, with love, Julie & Jodie

    • joey says:

      Thank you . This is good to have in my back pocket when I am ready to explore this part of my business.

  2. Claire says:

    Thanks again for the valuable information you two put out there for us on IG!! Xoxo

    • jjdesigntwins says:

      Claire, You are so very welcome! Nothing could make us happier than to hear that our efforts are helping others. It is why we are here! We feel it as our calling. To be part of your journey is our honor. With love & gratitude, Julie & Jodie

  3. Kelly says:

    I loved this. Thank you so so much. It gave me invaluable resources and I ideas. Appreciate you both so much!

    • jjdesigntwins says:

      Aw, Kelly, that makes us so happy! We are just so happy you found it helpful. Thank you, Dear One, for your continued kind support. We love being connected and wish you all great things! Blessings, Julie & Jodie

  4. Sharon says:

    What a great blog post ladies!! You always know exactly what I need! ????I just had my first opportunity as an influencer and I want to do more! That being said, I feel like my brand is something just out of reach and I can’t seem to settle on any one direction. I feel like I need to do better at my photographs as well. Thanks for a post full of good things to mull over!! ???? Sharon ( @sweethoneycottage)

    • jjdesigntwins says:

      Yay, Sharon! I love when we hit the mark with our audience! This makes us so happy! And how exciting to have just finished your first collaboration. Congratulations! Photography is the number one most important thing to work on to grow a successful feed. Jodie and I are not professional photographers, but we work hard to continually improve our photography skills. It’s a fun journey, but a tough one! BTW, we are available for hire if you are ever interested in one-on-one Instagram analysis with us. Just something to think about. Blessings, Julie & Jodie

  5. Jane says:

    Hi Julie & Jodie,
    I recently started to follow the both of you & have enjoyed your stories. I struggle to grow on Instagram and appreciate the information. As a vintage dealer, I’m not sure how I would work with brands, but my wheels are turning.

    thank you,

    • jjdesigntwins says:

      Jane, I’m now following you πŸ™‚ Your feed is gorgeous. Looking through your gallery I can see your continual improvement…just stunning! So now that you have a beautiful feed it’s about connecting, interacting, spreading the love, etc. etc. I know as a business owner with a full plate the time commitment this could take might be prohibitive…Wishing you good luck and great success along your journey. Blessings, Julie & Jodie

  6. Jessicalovesdecorating says:

    Thank you ????

  7. Denise says:

    Another super informative post. This is such great knowledge to have. I hopped on over here from your ig post! I just reached my 1k mark and am very excited about that. I am trying to improve image quality and content at this time. Would love to take a photography class. This posts really spells out what to expect and how to be proactive in building a brand. Amazing work Jodie and Julie! Blessings

    • jjdesigntwins says:

      Denise, Your kind reply means so much to us! It’s exactly what we hoped it would be for people. It warms our hearts to be able to share and help you. Many blessings to you, Sweet Friend! XO ~ Julie & Jodie

  8. Jen says:

    This is a very informative article. Thank you, Julie and Jodie for all of the great advice!

    • jjdesigntwins says:

      Jen, We’re so glad you found it helpful. It means a lot to us πŸ™‚ Blessings, Julie & Jodie

  9. Marci says:

    Omg you ladies continue to blow me away with your business advice! Thank you thank you!

    • jjdesigntwins says:

      Aw Marci, You are such a sweet supporter. We appreciate you tremendously. We each have our niche and our forte. You have many of your own that we stand in awe of, so the feelings mutual, dear one! Thank you for your continued kindness! With blessings, Julie & Jodie

  10. You two never cease to amaze me. The way you want to help others how you write is nice. I understand exactly what you are saying. Some blogs are hard to read/understand. Thank you for the (always) great advice! I think I’ve pinned everything you’ve ever written!
    I can hardly wait until I’m over 1K followers. It’s hard at this stage as a new blogger and IG feed to even imagine I could be an “influencer”. Thanks for the inspiration!

    • jjdesigntwins says:

      Cindy, What a great compliment! Thank you so much! We were both teachers in the past, so it helps us in this new role. We love to hear that we are succeeding at explaining. The first 1000 followers is by far the toughest so hang in there and enjoy the process. Thank you for your kind support. Wishing you great success, Julie & Jodie

  11. Daniela says:

    Thank you for sharing!!

    • jjdesigntwins says:

      Our Pleasure Daniela! So glad you found this post helpful. And we hope you continue to read. Lots more insights to be found πŸ™‚ Happy Reading! XO ~ Julie & Jodie

  12. Brandy says:

    I love this post I cannot tell you how informative this was to me, I always wondered how IG worked and as many had no clue. I started this account because I got rid of my Facebook and was going thru a rough patch in my life as well on so many levels and was looking for a outlet to release any and all stress ????. I don’t know many people in my everyday life that enjoy decorating and or interior design the way I do . Literally it makes me feel like a kid in a candy shop! Hehe ???? I have been told by many that I should go into this field as soon as my little one go to school full time . You have now given me hope that one day I maybe able to do something I am so passionate about and be home for my little ones and start my dreams sooner than later ????‍♀️????.I know this community is pretty tight it seems like, I hope one day I can look back at this day and say this is my purpose to inspire and touch many lives ! Thank You again for sharing your ups and downs and the truth and reality of IG ???????? much RESPECT for you and your sister ! ????????????

    • jjdesigntwins says:

      Good Morning Brandy,
      We are so happy you found us and in particular, this post. When we can inspire and give others hope our goal has been achieved. You must absolutely reach for your dreams and everything is possible. The only barriers are fear and a lack of tenacity. All else can be overcome by hard work and commitment. Wishing you great success, Julie & Jodie

  13. Caitlin says:

    Such a fantastic read filled with so much honesty and inspiration. Much appreciated. Thank you both!

    • jjdesigntwins says:

      Caitlin, Jodie and I are so happy you found this helpful. It is one of our favorite posts too. We hope you will continue to enjoy reading our blog! Thanks for the support and the kind comment! With gratitude, Julie & Jodie

  14. Preet says:

    Thank you for this informative article… hope it will help me move forward with my journey. – @preetka

    • jjdesigntwins says:

      We are so glad you enjoyed the post! We hope to see you enjoying our blog in the future and continue to help you with your journey!
      XO ~ Jodie & Julie

  15. Tin Bernas says:

    Great blog and informative one. Thanks!

  16. Keri says:

    You found the sweetest spot for bloggers who are beginning to blog and collaborate. Your post is always one step ahead and answered the most crucial question with the most concise answer. Been browsing a lot and good thing, I landed on your page ladies! Many thanks to both of you πŸ™‚

    • jjdesigntwins says:

      Thank you Keri, What a nice response. We are super glad you found us too! We will continue to share all we learn so we hope you will visit us often. We are working on an online Instagram course as well, so stay tuned for that to come soon. Blessings, Julie & Jodie

  17. Simplyme says:

    Great post ladies! It was very informative πŸ™‚ I wondered whether you had any advice for checking whether a company seeking a collab is legitimate or not? I’ve only recently created an IG account and have a very small following of 50 people so I’m a little sceptical that a brand would want to collaborate with me. I’ve tried googling them but there a no good or bad reviews on them. Any advice would be greatly appreciated! πŸ™‚ xx

    • jjdesigntwins says:

      Well, in answer to your question we do the same thing as you. We would investigate the company. Sometimes a company might want to collaborate with smalleer feeds for different reasons, i.e. styling and photography, use of the photos for their own marketing etc. So to get styled photography you wouldn’t need a big following. However, I always try to check out a company as best I can and then go with my gut instincts. Good luck with your Instagram and future collaborations. Julie

  18. Good evening.
    I’m so pleased to have come across your blog! Very informative.
    I’m an artist who paints canvases with testpots from a very well known company in New Zealand.
    I actually approached them via (invitation is on their IG account) regarding a collaboration with them but being VERY new at the marketing side of my work, I didn’t realise quite how it worked.
    They have come back and said they are very impressed with my work and want to known at type of collaboration I was wanting to do…
    I have absolutely no idea how to respond… Any tips or suggestions
    would be incredibly helpful… Am I expecting too much too soon?
    My account is creeping up slowly, with only 372 followers but the majority of them have very large followings (upwards of 10,000 +) and I have a very successful FB art page, KiriArt.
    My apologies if this is not the place to ask..
    Thankyou for your time.
    Regards, Kiri J Goodspeed.

    PS my website is very out of date if you have a look… Will be updating shortly.

    • jjdesigntwins says:

      We are so glad you found this article helpful. Actually you just read our tips. Negotiating is a challenging job at best. In order to further help we would need all the particilars and in-depth knowledge of the company, what they are asking for etc. etc. We charge $200 an hour for individualized consulting of this nature because we just don’t have the time for all the inquiries. Our best advice is to do your research in advance, trust your gut, and you are going to learn as you go. There’s just no other way around it. To gain confidence you must plow forward and make mistakes. Wishing you all the best, Julie

  19. Bethany Chloe says:


    I sound your blog very helpful thank you! We are looking to collaborate with different companies but don’t know which to collaborate with. Is there a list of companies who typically partake in these types of collaborations ? We have a travelling Instagram and blog.

    Thank you!

    • jjdesigntwins says:

      We wish there was a simple answer to this, but unfortunately no we don’t have a list. However, we suggest paying attention to collaborations within your particular niche and reaching out to these accounts for possible collaborations! Hope this helps, looking forward to seeing you on our blog and Instagram in the future!
      XO~ Julie and Jodie

  20. This was such a great post! I dont have a large social media audience but i have brands reach out to me often. Today one reached out that looked like a potential fit, but i didnt know where to start. This definitely pointed me in a direction. Thank you for the valuable information!

    • jjdesigntwins says:

      You are so welcome! We love to hear that our posts help people. It truly inspires us to continue doing what we do best: teaching others! We hope you will continue to visit our blog and enjoy what we post. We also hope you will consider attending one of our events. Wishing you all great things on your journey. With gratitude, Julie & Jodie

  21. […] How to Master Instagram Collaborations […]

  22. Tressa says:

    Thank you so much for continuing to work with small companies that don’t have a marketing budget and can really only do product for promotion! It means so much to us!!! @sweetpeacrafting

    • jjdesigntwins says:

      Thank you for the kind reply. We try to support small businesses when we can. Thank you for for reading our blog. We hope you continue to read and enjoy. Blessings, Julie & Jodie

  23. Brittany says:

    Thank you for this guide. This gives me a lot of confidence to move forward with collaborations! I will bookmark this!

    • jjdesigntwins says:

      You are so welcome! We are so glad you found this blog post helpful and hope to see you on the blog in the future!
      Lots of love,
      Jodie & Julie

  24. […] From The Design Twins:Β How To Master Instagram Collaboration Great article on what it takes to start working with Brands on Instagram, so you can actually […]

  25. […] other likeminded people across the globe. If there’s a blogger or social media star who is either heavily involved in the same industry as you or encapsulates everything that you want your target audience to be, then reach out to them […]

  26. Tami Smith says:

    Good Morning!

    I really enjoyed this information and it’s extremely helpful! I’ve been approached by a lot of companies to collaborate and I had not idea how to start. I’ve been working on taking my business to the next level and this will help me get there. Thank you and I can’t wait to read all of your material!

    • jjdesigntwins says:

      Hi Tami,
      We love to hear that you are finding the help you need to take your Instagram business to the next level. We appreciate your kind reply because hearing this makes it all worth it. Always let us know how we can help. And follow and DM us over on @thedesigntwinsteach on IG. All the best on your journey, Julie & Jodie

  27. corine says:

    Thank you ladies, you have helped so much!! is the above apps for influensers or for companies that want influensers?

    • jjdesigntwins says:

      Hi Corine,
      The apps we mentioned are actually used by both parties, companies wanting to connect with influencers and of course the influencers that want to work with brands. These companies are the liason between both parties.
      Hope that helps. All the best, Julie & Jodie

  28. Yogita Patil says:


    Very nice Article. I just started collaborations with Small brands on Instagram. Found this Article while searching pros and cons about collaboaration. And I get more clear idea and directions.

    Thanks a lot….

    • jjdesigntwins says:

      Glad our blog post helped you. We have 46 more Instagram help articles on our blog. Be sure to check them out. Also, follow us on Instagram @thedesigntwinsteach where we teach tips, give our best organic growth advice and motivation to keep you excited and dedicated to your Instagram journey. We also answer your questions Monday through Friday on our stories. Be sure to tune in. Wishing you the best, Julie & Jodie

  29. Dean says:

    Thank you for this post (and all the others!) – I am learning so much about Instagram. I just wondered if you had some example posts of your favourite and most successful collaborations?

    • jjdesigntwins says:

      Hi Dean,
      That’s an interesting question. You can browse our Instagrams to see our various collaborations. We aren’t allowed to reveal details of brand collaborations, i.e. who was “generous”, what we were paid or compensated, or anything like that. When we work as influencers with brands there is always signed or assumed confidentiality. That’s why we don’t talk specifics as far as examples. All the best, Julie & Jodie

  30. […] How to Master the Art of Instagram Collaboration – The … […]

  31. […] So, When Can I Start Collaborating with Brands? Basically, it's up to you, but it's a very good idea to have the following in place: Over 1,000 followers (this is a guideline only but shows you've started to build) via […]

  32. […] it does not have to be costly. Do not always go for the big giants on Instagram; sometimes, collaborating with smaller brands, with even below 10k followers, can still introduce you to a new audience and still help get you […]

  33. […] an example of your best work in your influencer campaign […]

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